A MASTERPIECE
OF MIXOLOGY

2024

  • PROBLEM

    Everyone knows one of the simplest drink recipes — vodka + apple juice — but not everyone remembers that it’s not just any vodka. It has to be Żubrówka Bison Grass. And that drink is Apple Żu.

  • SOLUTION

    World-renowned masterpieces: “The Son of Man,” “Girl with a Pearl Earring,” “Lady with an Ermine,” “Venus de Milo”… and Żubrówka with apple juice.
    Apple Żu is a drink that can stand proudly alongside these masterpieces.

EXECUTION
OF THE IDEA

For the campaign, we selected three iconic works of art and recreated them in Żubrówka’s distinctive style. Why? Because art is a universal language of emotions and creativity, and Apple Żu is a true masterpiece of mixology.

Paulina Śron
SENIOR ACCOUNT MANAGER

CLIENT SERVICE

Żubrówka Apple Żu is a classic drink that we’re bringing back into the spotlight. We sought out solutions that highlight its masterpiece quality. I’m thrilled to have worked on a project that reintroduces this iconic drink to consumers.

Paulina Śron
SENIOR ACCOUNT MANAGER