BISON GRASS.
GO WILD

2023

  • kreacja

  • PROBLEM

    Żubrówka is a recognized vodka around the world. It ranks No. 3 globally (after Absolut and Smirnoff) and boasts a cult “perfect serve” (Apple Żu). To continue growing, it needed a refresh, especially since younger consumers were reaching for it less and less.

  • ROZWIĄZANIE

    We took Żubrówka out of the Puszcza Białowieska (Białowieża Forest) and into the untamed urban jungle. We changed the language and overhauled the brand’s visual communication to be charged with emotion. We reclaimed the wildness that’s always run through its roots, using it as a metaphor for the raw nature within each of us. You just need to let it out!

  • kreacja

IDEA

POWER FROM THE HEART OF THE FOREST?

You know that moment? You meet up at your place, with the right people, at the perfect time. It’s time to unleash your wild side — primal, authentic, human energy that lets you enjoy each other, free of constraints. We call it “bison energy,” hidden in every drop of water, in every blade of grass, sealed inside a bottle straight from the ancient forest. We believe you can tap into it for genuine connections. By returning to what was lost, you discover your wild nature. Go wild!

Ewa Lach-Moore
STRATEGIC DIRECTOR

STRATEGY

A modern brand image and consistent communication across all sub-brands ensures a steady influx of new users. Despite category-wide declines, Żubrówka is growing and holding onto its leadership position.

Ewa Lach-Moore
STRATEGIC DIRECTOR

PARTNERING WITH KAMUFLAGE

We teamed up with the streetwear brand Kamuflage to help release that inner wildness through a unique merch collaboration. Glow-in-the-dark hoodies, wild reflective party tees, and socks were up for grabs—letting people flaunt their wild style.

PODSUMOWANIE W LICZBACH

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