PUT
THE NEW ON

2024

  • kreacja

  • PROBLEM

    How do you talk about something that’s changing when the most important thing stays the same? Change everything except what’s actually changed. Say what?! Meaning? The new label stayed exactly where it was; we decided to flip everything else upside down.

  • SOLUTION

    Solid-colored backgrounds. Liquids defying physics. Bottles defying gravity. The result: surprising in the ad, so that at the shelf no one’s taken by surprise anymore.

  • kreacja

CREATIVE CONCEPT

THE WILD,
REIMAGINED

Put on Żubrówka. Put it on often.
Put it on for your friends, put it on the table, the bar, even your forehead.
Żubrówka’s always to put on. Especially now, with its fresh new “reimagined” vibe.

Ola Łomsza
SENIORITA COPYWRITER

CREATIVE

Seemingly the same old thing, but with a twist.
That was both the brief’s core and the creative idea — the same wildness in a new edition.

Ola Łomsza
SENIORITA COPYWRITER

A WORLD REIMAGINED

We built a brand world infused with vibrant, contrasting greens and blues, sprinkled with a dash of surrealism. Bottles standing on slanted surfaces, liquid flowing upwards, and an unconventional vibe that helps ease people into this subtle yet significant change.